Digital printing is a method of printing directly from a digital image onto a variety of media. It's often used for small-run jobs and quick turnaround times.
How it works:
Digital printing doesn't require printing plates like offset printing.
Digital printing presses allow for quick proofs and adjustments.
Digital printing is often used for marketing and promotional materials like brochures, flyers, and folders.
Benefits:
Digital printing is ideal for lower quantity projects.
Digital printing offers quick turnaround times.
Cost:
Digital printing is often more expensive for larger print runs.
Digital printing is cheaper for one-offs and smaller print orders.
Examples of digital printing Full-Colour (CMYK), Course Material, Forms and Office Material, Marketing and Promotional Literature, and Books / Booklets.
Related terms:
Digital art printing is a general term for any print that incorporates digital technology into the creation of an image or its printing.
Digital design is created for electronic media such as websites, mobile apps, and social media platforms.